Enhancing Lead Conversion for a Large Insurer with Wizr Labs

Enhancing Lead Conversion for a Large Insurer with Wizr Labs

Case Study

Insurance

37%

Reduced Agent Effort

37%

Reduced Agent Effort

26%

Increased Sales Efficiency

26%

Increased Sales Efficiency

Description

A large insurer faced high fall-out rates with potential customers abandoning their website without progressing further. They partnered with Wizr Labs to leverage AI-powered solutions for reducing fall-out rates and improving conversions.

Problem Statement

The insurer experienced up to 90% of potential customers leaving their website without advancing discussions. Key issues included:

The existing website used a basic Q&A BOT for phone/email verification.

Manual "hard selling" by the telesales team followed verification.

High drop rates at advanced stages.

No lead scoring or qualification before sales team involvement.

“AI-powered lead qualification and engagement reduced agent effort by 37% and boosted sales efficiency by over 26%, transforming the insurer’s customer conversion process and driving higher engagement.”

Solution Highlights

Wizr Labs was chosen to revamp the insurer's lead collection, nurturing, and conversion process using custom AI services and intelligent marketing automation.

Lead Qualification and Scoring

Wizr Labs implemented AI models to qualify, score, and nurture leads, focusing sales efforts on qualified leads.

Intelligent Engagement

Enhanced digital channels to engage prospects intelligently, reducing agent effort by 37%.

Automated Education

The solution educated customers on products before connecting with sales reps, increasing customer knowledge and reducing manual explanations.

Optimized Sales Process

Improved lead management efficiency and effectiveness, transforming the entire approach for long-term benefits.

Key Benefits

Reduced Agent Effort by 37%

 Intelligent engagement held prospects' interest, lessening agent workload.

Educated Customers

Customers were well-informed about products ahead of sales discussions.

Efficient Lead Qualification and Scoring

Streamlined and effective process.

Increased Sales Efficiency by Over 26%

Optimized sales team performance, significantly boosting overall sales efficiency.

By partnering with Wizr Labs, the insurer successfully transformed their lead conversion process, achieving higher engagement and conversion rates while optimizing their sales and marketing efforts.

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Locations
US :  6200, Stoneridge Mall Rd, Pleasanton CA 94588 USA

India:  Athulya, Infopark Expy, Infopark Campus, Kakkanad, Kochi, Kerala 682042